Rank model in ads

This Verizon TV advertisement compares the company's 3G service to AT&T's, and associates better Verizon's supposedly better 3G network with a better overall cell phone experience. Intensified: Verizon's good coverage. Downplayed: the extent of AT&T's coverage.



This 1986 Cheez Whiz commercial boasts that in only one minute, you can have instant hot cheese sauce, and ends with the slogan "Cheez Whiz: the marvelous microwave in-a-minute cheese sauce," intensifying the product's worth and associating it with convenience. It downplays, through confusion, the fact that Cheez Whiz is not cheese, but "processed cheese spread," by sandwiching the phrase between two instances of calling the product "cheese sauce."



This 80s Swanson Hungry Man television advertisement, featuring "Mean" Joe Greene, the large size of the meals is presented as a solution for very hungry men who need to feed themselves, and is associated with triumph and happiness, intensifying the product's worth. The taste of the product is downplayed: it is completely omitted.



This 1967 Tang television advertisement is made in the style, far as I can tell, of Batman and Robin episodes, with bright colors, on-screen word flashes, and frenetic music. The ad associates Tang's vitamin C and energy benefits with the vitality of its drinkers -- and with the relative sluggishness of those who do not Tang quaff. Through omission, the ad doesn't mention that drinking Tang is like drinking sugar.



This 1960s East German television advertisement pushes the Trabant, one of the only cars available to the public. It shows technicians putting the vehicle through a battery of tests, and intensifies the car's positive performance attributes by associating high performance with a quality car. The ad downplays the Trabant's aesthetic aspects through diversion by focusing attention on the car's drivability.