This advertisement could be a parody, but it could just be blunt. There's no smoke and mirrors here, just a handsome couple and a woman about to open a jewelry box. She is close to her romantic partner (proxemics) and is smiling and clasping her hands with anticipation. The message here is similar to most jewelry ads: give her this and rekindle the passion; give her this and you'll be back to new love.
A very sappy commercial. This commercial isn't so different from the Jetpack print ad, but it seems to focus on younger couples, those who are looking for a grand gesture of love, not to turn back the clock to happier days in their relationships. Most of the communication here is through the eyes and laughter.
I've always loved Stouffer's ads, but they've never made me want to buy their food, because that's not what they're selling. They're selling the linchpin of a happy family: dinner together, and dinner fast (because we're busy, you know). This image features smiles and applause all around as daughter/sister puts on a show. The advertisent's wood-brown color palette and watercolor appearance make it look almost like a Norman Rockwell, evoking the good feelings of years gone by, which Stouffer's can help bring back.
Ads like these are everywhere, and Giorgio Armani has been using them for years. It works like this: Here's a model; The model uses this fragrance; You, too (or your significant other), can look like this, or at least boost your allure, by using the fragrance. The last step is implicit. Smell is absent from advertising, so other methods must be used instead.
"I will be many things," this ad reads, suggesting that Virginia Slims cigarettes broaden your horizons, boost your capabilities, and give you daring and wit. The pose of this model, a handstand, suggests vitality and quirkiness. Also, that the model is a young, pretty, African-American woman with a great smile counteracts the perception that smoking ravages your body in every way possible.
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